The land of smiles
Politeness and kindness of Thai people is recognized as the image of the country.
Quite and pleasant in any expression of their life, they make visitors comfortable with any aspect of the local life-style. Giving an image of Thailand as a place where everybody would like to live.
The land of sun
The sun is the star of our solar system, but it’s also the chief protagonist of Thai jet set.
Sunrises and sunsets are simply amazing, wherever in Thailand you are. Colours of the sky might differ a lot according to humidity level and different seasons.
Even during the rainy season the sun dominates. Shining again just after one hour of torrential floods it dries swiftly all streets bringing life back to the usual activity.
Sun is life.
The land of NatureFrom north to south, from the mountains to the sea, passing by the countryside, Thailand offers an incredible variation across landscapes. Northern provinces are the perfect environment for green lovers. Rich of forests, tea-hills and bustling with wildlife, this area perfectly balances wilderness with human civilization.
This is also the hearth of the ancient Siam Empire. Here Khmer monuments enrich the charm of the region and seem to be natural completion to the beauty of the surrounding landscape.
Descending to the South West the territory changes into a rich green plateau crossed through by the Mekong River. This region is more fertile and is dotted with colourful patches of vegetation and market places.
The land of sea
Moreover this region is hometown of many tropical marine species: a real diver’s paradise that has increased even further the popularity of the country among worldwide travellers. Tourism has become the main industry of the country in the past decades and the strength of Thai image around the world.
The land of history
Thailand is the hearth of the ancient Siam Empire, which dominated the country for 3500 years bringing about significant economic and social progress. The remains of Siam culture are still evidenced in the glorious historical sites and temples spread all over the territory.
Thailand’s culture is not shaped only by its history. Rather, it is also made up by the traditions and daily life of local people, whose habits and believes result from a blend of different populations, arrived to the Siam peninsula during the centuries.
The land of respect
Thailand is a constitutional monarchy with King Bhumibol Adulyadej as the ruling monarch. The King has reigned for more than half a century: the longest reigning Thai monarch in history and longest reigning current monarch in the world.
The King is recognized as the Head of State, the Head of the Armed Forces, the Upholder of the Buddhist religion, and Defender of the Faith.
All Thai people love the King. Acting or even talking against his person and image is considered a serious offence to the country and can be punished by the law. This issue is to be taken in consideration by visitors, tourists and expats alike when in the country.